The discussion over what would happen with traditional media when the internet came already started in the beginning of the 1990s. Would radio, television, newspapers and books survive in the traditional formats when everyone could choose between the digital formats on the internet? Today, after twenty years with the internet, we have the answer.
Web versions have gradually become a part of people’s media habits but the most time is still devoted to traditional media in its traditional forms with the exception of the tabloid where most reading is done on the web. At the same time, new media forms, such as social networks, have established themselves on the internet.